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AOP joins Fight for Sight for new advert

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​The Association of Optometrists (AOP) has partnered with Fight for Sight to promote regular sight tests in a new TV advert

The Association of Optometrists (AOP) has partnered with Fight for Sight to promote regular sight tests in a new TV advert.

Its ‘Celebrate your sight’ TV advert has been narrated by presenter Konnie Huq and is to be shown on Sky Adsmart across 250 postcodes and ITV Hub nationally.

Dr Neil Ebenezer, director of research, policy and innovation at Fight for Sight, added: ‘It’s so important that people go for an eye test at least every two years which is why we’re part of this campaign. It may also be possible to pick up on early stages of other conditions not directly related to sight.’