UK set for luxury Japanese brands

Luxury Japanese manufacturer Masunaga Optical and French producer Eyeshowroom Diffusion have announced a deal with Benelux distributor Style22 that will see frames under the Masunaga and Masunaga by Kenzo Takada umbrellas available in the UK.

Commenting on the agreement, Hans Zwijsen and Magali Somers, founders of Style22 said: ‘We are delighted to expand our partnering with Masunaga and Eyeshowroom for the distribution within the UK.

‘We are set to increase our presence in the UK market with these stylish eyewear brands. Together with current sales agent Sarah Moustafa, we will improve the position and brand awareness of these beautiful collections.’

Style22 will be responsible for the distribution, invoicing and aftersales as well as marketing. Sarah Moustafa will assume responsibility for order intake, direct communications with the customers and selection of practices.