Transitions Optical has launched a virtual try-on tool for its Signature Gen 8 lenses that enables patients to customise before visiting a practice.

The augmented reality experience has been made available on desktop, mobile and tablet devices and features seven lens colours for patients to choose from as well as a selection of frames.

Laurent Dosseville, commercial director for Essilor Transitions in Europe, said: ‘This really helps limit the amount of time a patient spends in practice deciding on which colour to opt for which is invaluable as ECPs adjust to new ways of working in accordance with the current health and safety guidelines.’