Visioneering Technologies (VTI) has chosen Positive Impact to be its distribution partner for its NaturalVue Brand 1 Day contact lenses.

Tony Sommer, senior vice president of Global Sales and Marketing for VTI, commented that the company is thrilled to be working with Positive Impact. He said: ‘They are an efficient and effective business partner, and well known within the UK market. PI’s skill, relationships and business acumen make them a natural fit with VTI, and we are looking forward to great outcomes for patients and practitioners in the United Kingdom.’

Maxine Green, managing director at Positive Impact, added: ‘Positive Impact is delighted to have been selected by VTI to represent NaturalVue in the UK. Finally, there is a centre-distance lens, with the all the vision benefits that it brings and that also provides good near-vision for presbyopes. This is another unique and patented technology that fits our business philosophy of working with best in class products.’