Swiss eyewear brand VIU has announced the opening of its first UK flagship store in the Soho district of London.

Due to launch in the summer, the new 850 square feet VIU store at 5 Upper James Street will allow UK customers to browse the brand’s core collection of frames on display as well as products available online. It will also showcase a range of specially designed collaborations and offer free eye examination services from an optometrist.

To mark this launch, VIU will be hosting an opening event to allow customers to explore the store.

This will be the latest VIU store to be launched, as the brand has previously opened flagship stores in Zurich, Stockholm and Copenhagen.