Lens manufacturer WLC UK has launched a new trade website for eye care professionals and optical staff to order stock.

The company said the website had visual appeal and was more functional to use, with a blog that provided insights and tips to help practitioners connect with patients.

Phil Emerton, site manager at WLC UK, said: ‘Our goal was to enhance the user’s experience and make information about our products and ordering processes more easily accessible, accurate and up-to-date and we are pleased that the new website achieves this. It is now more aesthetically pleasing to the eye and more functional for users who want to order products, check for updates and navigate their way around the site.’