Author: Andrew McClean
Optical software management company XEyeX has experienced record growth in the last year after assessing its business and planned to create four new jobs in 2021.
The Lanarkshire-based company carried out a marketing review and updated its key messaging and promotional marketing activity.
By implementing a new strategy during the pandemic, XEyeX increased its monthly optometry subscription by 8% over the first three months of lockdown in 2020.
New employees would be split across data migration, customer support, as well as learning and development.
Grant Cardwell, director and co-founder of XEyeX, said: ‘We are confident, despite the challenges to the economy from the pandemic, that XEyeX will continue to grow throughout 2021.’