Zeiss partners with smartphone company
Author: Andrew McClean
Zeiss has partnered with Chinese company Vivo to develop mobile imaging technology for Vivo’s smartphones and establish a joint research and development programme.
The companies said the collaboration would utilise their respective strengths in optics and smart devices to advance mobile photography technology.
A joint Master Photography campaign would be launched to promote the co-engineered imaging system with the aim of inspiring smartphone users to be creative with the technology.
Joerg Schmitz, head of Zeiss consumer products, said: ‘The partnership between vivo and ZEISS is all about mobile imaging. The breadth of Zeiss’ decades-long expertise with optical technologies and imaging will enabling Vivo to enhance the imaging performance of its flagship smartphones.’