After reading through the Optrafair preview in this week’s Optician no one can be left in any doubt that the National Exhibition Centre, Birmingham, over the weekend of April 1-3 is the place to be.

The depth and quality of the education, business and workshop programme confirms Optrafair’s position as the leader in optical education and practical management advice – but Optrafair is so much more than that.

More important than the 200 Continuing Education and Training points available over the weekend are the ideas and the networking opportunities on offer. Exhibitors from all areas of optics will lay their wares out at the event. Whatever you are looking for Optrafair will have it be that frames, lenses, contact lens, equipment, software or finance. Walking the halls will be colleagues and competitors keen to catch up.

Optrafair has long been the meeting place for optics. Over the years it has steadily picked up support from all of the optical bodies while others, such as ABDO and Optician’s own Awards, have moved events to sit alongside it.

The Federation of Manufacturing Opticians’ vision, set out many years ago, was for one, free to attend show, in a purpose-built venue, in the heart of the country. A show by, and for, the industry with profits ploughed back into the sector.

Recent times have seen a rash of divisive events offering a pale imitation of the Optrafair experience. But Optrafair is different. It’s not a single issue show and it’s not out to make a fast buck. It’s there to help you be a better clinician, serve customers and run a better business.

Optrafair is situated to be accessible, convenient and comprehensive. For three days everyone in optics meets to trade, network and have fun. It’s there for you and your whole practice team so register today and take them along.