Frames have now joined the list of creative pursuits inspired by Roald Dahl’s iconic children’s books, thanks to a partnership between the Roald Dahl Story Company and International Eyewear.

The eyewear collection includes 18 different frames each accompanied by a branded case and lens cloth. Every frame in the collection has been inspired by one of Dahl’s seminal works, with Matilda, Charlie and the Chocolate Factory and The BFG among the books represented. Quentin Blake illustrations adorn the outside temples of the frames, with a quote from the associated book decorating the inside.

Accompanying the 18-piece collection of colourful frames is a full point of sale package including an A1 wall chart and three-piece book display. The collection must initially be purchased in its entirety, with single frames then able to be purchased as replacements.

internationaleyewear.co.uk