Moneo writes: Towards being the primary source of eye healthcare

The other day I saw a patient for the first time. He was proudly wearing his last pair of spectacles that he had bought from an online company that can now be seen advertising regularly on afternoon television. He had come to see me as he wished to have the health of his eyes checked. He had no wish to purchase spectacles from me, or any other high street outlet to be fair, as he was now very happy that he could purchase spectacles as good as any he had purchased from a traditional optician in the past but, as he put it, ‘at a fraction of the cost’.