Moneo writes: Visionaries needed

No one can have failed to see the rise of the online spectacle sales companies. From nowhere we now see them sponsoring mainstream television programmes on a regular basis. It is interesting to note that these companies appear to sponsor as many programmes as one of the massive optical retail chains. This may not actually be the case but it certainly seems that way given the exposure at peak times.

I regularly come across people who have purchased their spectacles from these companies and interestingly the age group demographic is not restricted to younger people. I know there will be those that will say these companies can’t get things accurate and give stories of where patients have suffered from poorly made spectacles but let’s not kid ourselves that that is exclusive to these new types of retailers. Just as many horror stories abound within the optical sector itself. It is clear therefore that there is now a rapidly growing market outside of traditional ‘opticians’ where people happily purchase their glasses.