Opinion

Moneo writes: Your call is important to us

Out of every adversity comes the opportunity to learn and improve.

Out of every adversity comes the opportunity to learn and improve. That sounds like a deep, meaningful quote from a management book, but it is not. It is something I try to use when things look less than ideal. There is true currently.

Mrs Moneo and I have just moved to a new house. In itself, during lockdown, this was awkward enough, but to increase the angst level we had to move into rented accommodation to protect our house sale. We suddenly found ourselves in a less than ideal situation, especially with regard to internet connectivity, and signing up to the various utilities. Despite the huge frustrations of trying to manage these issues I began to realise the importance of customer service and delivering a competent reliable service. As I sat there hanging on a phone line for literally hours, I began to reflect on how this situation could relate to an optometric practice.

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