Simon Jones: Digi rascals

The unfortunate case of Pitlochry Opticians in Perthshire becoming embroiled in a bizarre campaign that saw sexually explicit images posted on its Google Business listing is just another example of the perilous digital age we live in.

Of course, the practice had nothing to do with the images and was the victim of a distressing campaign that also targeted other businesses in Pitlochry. Nonetheless, after the photos went viral, Pitlochry Opticians was forced into issuing a denial that it, or anyone from the practice, was involved in any way, shape or form. Although, the perpetrator is unlikely to be known to the practice, or optics in general, that isn’t always the case.