How often do you review the frames in your practice? As consumer habits evolve, how do you ensure the frames on offer in your business are on-trend and likely to catch the eye of your customers? How do you keep an eye on the world of fashion so you can be ahead of the curve? How can you assess a customer’s fashion preferences so you can tailor the eyewear selection on a case-by-case basis?
These are difficult questions to answer. Outside of treating patients, how does an eye care professional prioritise time to research the latest trends, view new eyewear and go about purchasing the stock, let alone consider how to adapt the displays within the practice accordingly. Even if you have managed to do all of this, you want to make the most of your investment and market accordingly – how do you do this most effectively?
In a day and age dominated by social media to the point where even the most image-conscious customer can struggle to keep up with trends, there needs to be expert advice readily available to help optical practices meet the needs of their customers, and take advantage of the huge potential to the business.
Whether it is high-end bespoke frames, or household brands, the sheer range available to practices is phenomenal. For many opticians, this is the exciting part of what they do – to others, it’s an intimidating world fraught with danger and high costs.
Optrafair is placing fashion and frames centre stage in April – with a huge selection of frames on show from top brands, a dedicated catwalk focusing on eyewear, and hard-hitting business advice joining it all together.
You will find all the answers you need, in one place, at one time – April 14-16, 2018, Birmingham NEC. www.optrafair.co.uk.