Although New Year is a season for fresh starts and beginnings only 23% of New Year’s resolutions are held through the year. This is largely because we fall within the knowing versus doing gap.

If you want to be a great independent practice, if you want to be the best at what you do and to craft that business that you aspired to have, you cannot just talk about it. You have to go beyond writing your vision to executing the vision. You have the idea but you may have not worked it. But this can be the year you start working the plan, working the vision, executing your call, executing the idea, executing the dream, executing what it is you have imagined. You need to declare out loud to your team, ‘We’ve got to make this work!’

In a tough economy, you can either accept that times are challenging and hope things will get better, or have strategies that drive the business forward. No business achieves 100% of its potential all of the time, so there is plenty of room for improvement.

The key to overcoming a tough and changing landscape and the challenge of innovative competition is to understand your strengths and weaknesses. Capitalising on the former and eliminating the latter. It is about visibility and having a powerful local presence. It is about investing in all forms of technology and practice aesthetics. It is about a whole team effort where everyone knows what your vision is, and objectives are, and are able to contribute to their attainment. It is about being totally customer centric but not in a philanthropic way. Profitability fuels the engine of business. Ignore that at your peril.