View from the BCLA: Retaining patients

It was not all that long ago that, as an eye care practitioner, it would be perfectly normal to go a year or more without speaking to individual patients. You’d have the half hour for their eye examination but little or no other contact until next time.

Thanks to technology, that has all changed. We now have more means of staying in touch with patients than ever before, and that represents a huge opportunity for all of us.

Whether it is an email about new product, text message appointment reminders or social media posts, we are never more than a tap or two away.