A presence on social media platforms is almost essential for any practice or optical business. Get it right and you'll see likes and retweets galore, but getting it wrong can mean damaging the reputation of the practice.
To help you navigate these choppy waters, Talking Optics has enlisted the help of social media consultant Paul Sutton to run through the dos and don'ts.
Then, we talk to back-to-back winners of the Social Media Practice of the Year 2020/2021 at The Optician Awards, Urquhart Opticians. Company managing director Peter Telfer and marketing executive Yvette Brown talk listeners through the company's social media journey and how an award-winning strategy was developed.

This episode of Talking Optics is brought to you in association with Marcolin

Marcolin is a worldwide leading company in the eyewear industry founded in 1961 in the heart of the Veneto district. It stands out for the unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes the house brands Web, Marcolin and Viva and the licensed brands, Tom Ford, Guess, adidas Sport, adidas Originals, Bally, Moncler, Max Mara, Sportmax, Ermenegildo Zegna, Longines, OMEGA, GCDS, Barton Perreira, Tod's, Emilio Pucci, BMW, Swarovski, Dsquared2, MAX&Co., Diesel, Covergirl, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s.

Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries.