100% Optical returns

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Exhibitor badges, event signs and the 100% Optical website contained a hidden message from Scott Brown, optometrist, clinical director and lens designer at Scotlens, urging practitioners to join its night lenses revolution. Scotlens hijacked the event’s digital branding so that when any of the assets were scanned on a smart device, a video message from Scotlens appeared.

Vision Care for Homeless People (VCHP) said interest from optometrists and dispensing opticians across the UK during 100% Optical was high as it sought to set up new regional clinics. Karen Gennard (pictured), an optometrist who opened a VCHP clinic in Gloucester, said: ‘VCHP provides great support with contracts and setting up. Their links with many equipment and frame companies are very useful and ensure that the clinic is well equipped to provide a comprehensive eye examination and glasses when they are needed.’