A demanding demographic

Much has been written in news stories about the habits of millennials and Generation Z, from not being able to afford a house because they spend too much money on avocados to analysis of why they are drinking less alcohol and not eating bacon.

This group of customers is also expecting more from the services they choose to spend their money on compared to older generations. They are disrupting optics too and demanding retail experiences that are transparent and value for money.

Mario Muttenthaler, chief marketing officer at VIU, explains to Optician that since the company’s inception it has targeted millennials. ‘What we have found is that there’s definitely a sweet spot with millennials. We are focusing on them because we know there is a natural interest,’ he says.