A healthy lens industry

Optrafair London had no shortage of lens and lens demonstration technology developments, with an emphasis on blue light and UV, varifocals and even freeform Google Glass lenses with a reading portion at the top.

For Essilor the main buzz concerned the launch of the Transitions Graphite Green lens and the latest ‘Think About Your Eyes’ consumer awareness campaign which focused on the dangers of blue light. The new Transitions Graphite Green product was described by Brian Thomas, sales director, as having an iconic green colour.

‘We’re expecting it to be very popular. It has an eye sun protection (E-SPF) factor of 25 (which means the eyes are 25 times more protected than with no lenses), UV benefits and style benefits to communicate to the younger consumer and drive footfall into practice.’