As eye care professionals we take part in communications every day, with our patients, our staff, our suppliers and our business partners. Communication is critical and indeed a required competency for General Optical Council registration. Yet despite this frequent communication few of us would describe ourselves as communicators and fewer still would regularly stand up in front of an audience and present a structured talk.
Many tend to think of presentations as continuing education talks or lectures at scientific congresses and it is thus easy to dismiss the need to communicate en masse as the domain of the academic or educator, and the associated need to sit through such presentations as the price to pay for obtaining CET points.
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