A-Z of Eyewear: YZ

If one had to choose one patient demographic with the frame sector that had seen the most change in recent years, the youth market is undoubtedly it. You do not have to cast your mind too far back to when young teenagers had the choice of something entirely nondescript or a frame emblazoned with graphics from the latest popular animated film franchise.

Thankfully, taste in wider youth fashion has become more sophisticated and the age bracket that seeks out cartoony clothes and accessories has become much smaller. This is also true in eyewear and youngsters no longer want frames that define their age. Instead they want the frames their parents wear.