Adding value to business

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'I have to take issue with you,' wrote Llewellyn, 'about the fact that you have yet to see a single positive response to those perceived threats.'

He went on to say that the discredited business model that supports most optical practices is the main reason that companies such as Glasses Direct and James Murray Wells are a real danger to the long-term viability of traditional practices.

Llewellyn claims that research proves the sale of spectacles subsidises eye examinations by between £30 and £60 per examination. The average figure being a subsidy of £42 per eye examination. When non-dispensings are taken into account that figure rises further.