Feb31st can actually call upon a long history of working with wood. Some of the brains behind the brand are Stefano and Silvano Minelli, whose family have been in wood production for decades and also produce baseball bats for the American leagues. 'The company wanted to bring two very traditional industries together,' says Bhatt on the creation of an eyewear arm. Its factory in north Italy was expanded and the production of eyewear began under the guidance of Stefano Sarti Cipriani.
Like Optician, Bhatt saw the Feb31st frames for the first time at Silmo last year and says he was immediately impressed. After talking to the company about featuring the frames as a 'guest collection' at the practice in which he used to work, it became clear that Feb31st wanted to be more active in the UK market than that. Bhatt became a 'consigliere' for the brand shortly after and now offers the entire collection to UK practices.
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