Features

All playing a part: How to improve your retail theatre

Business
Andy Millington explores how opticians can take a leading role in retail theatre

A few years ago I dispensed a barrister, let us call him Paul, he was very interesting and obviously felt that his current glasses did not do the job that he wanted them to. We talked about all the options available and in the end, we made a joint decision to try varifocals.

We had discussed all the advantages of varifocal lenses and gone into the compromises that came with them and we both agreed they were the ideal solution to the problems he was experiencing. It was nice dispensing top of the range lenses into a good quality frame, so you can imagine my feelings when he was booked in as a non-tolerance a fortnight after he collected them.

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