As worn by 007

With Casino Royale on general release today, Shannon McKenzie looks at the shades James Bond will be slipping on, and what effect this might have on consumers

Bond, James Bond. Suave, sophisticated and quintessentially British, Commander Bond has more than just beautiful women longing to be associated with him. The last Bond film Die Another Day raised a record £44m from product placement. Bollinger, Omega, Sony, Ferrari and Aston Martin were just a few of the international luxury brands lining up to make an appearance in the film. When Commander Bond makes his 21st outing today in Casino Royale, many of these brands will again be out in force.  For the second time they will be joined by Italian luxury sunglass brand Persol - part of the Luxottica stable.