Features

Asda’s two decades in optics

Asda Opticians celebrates its 20th anniversary this year. Mike Hale reports on the journey so far and what the future holds for the standard bearer for optometry in a supermarket setting

A 20th anniversary for a business in a market as competitive and complex as optics is always worth celebrating. All the more so for Asda Opticians, which conducts optometry in a non-traditional supermarket setting and has achieved impressive growth over its first two decades.

The inaugural Asda Opticians was opened on May 5, 2000 at the super-market’s Minworth store in the Midlands. Six weeks later this was joined by a practice at Bristol Patchway and by the end of the year a total of six practices were in operation. The chain expanded rapidly to 71 practices by the end of 2004, after which only a practice or two was added annually for several years. Steeper growth returned in 2013 with 65 new practices created in a three year stretch, putting the chain within sight of its current total of 156.

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