Awards 2016: Fashion practice of the year

Its sense of commitment to fashion made Observatory the Opticians stand out from competitors in its category

It is hard to believe it has been seven months since Observatory the Opticians went head-to-head with five other shortlisted practices to win Fashion Practice of the Year at the Optician Awards 2016. The North London practice impressed judges, industry leaders and top practitioners due to its commitment to the fashion eyewear market.

Awards judges commented: ‘Observatory the Opticians has applied an analytical approach to fashion and built sustainable relationships with the right fashion suppliers to fit the Shoreditch-inspired practice. The staff established sustainable relationships with high quality fashion houses which had been built from contacts made with reps at trade shows. Furthermore, its dispensing process was well thought out for the local demographic with a constantly changing stock that acknowledged celebrity trend patterns. All round, the practice demonstrated an understanding of the fashion eyewear market.’

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