Awards: Building a partnership experience

Millmead Optical Group’s Continental Eyewear brand won Frame Supplier of the Year at the Optician Awards 2021 for its customer-centric mentality and partnership approach with practices, which shone through during the peak of the pandemic.

The team appreciates the recognition of winning the accolade, as many business managers provided extra support to practices from the early days of Covid-19. James Conway, chief executive officer at Millmead Optical Group, tells Optician: ‘We were elated to win, it was a fantastic reward for the amount of effort everyone’s been putting in. There’s a real feeling of going above and beyond for everything we do, whether it’s dealing with partners, managing the production, warehouse or customer service.’