Three years ago, a cross-sector campaign began to raise awareness of optometry and optics as a desirable career choice for students beginning to consider their options. Careers in Optics is jointly funded by the profession, employers, the College of Optometrists, optical bodies and the universities who all come together each year to fund the group’s work.
In fact there were several reasons for establishing the programme. Universities wanted to raise the quality and quantity of applicants to optometry and dispensing courses. Employers were experiencing problems recruiting in particular areas of the country. And there was a general need to promote the broad range of career opportunities that exist within the sector.
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