This article is best viewed in a PDF Format.
In part, this change in attitudes has led to patients' increasingly viewing healthcare as a 'preventative' process, rather than purely a 'curative' process. In some respects this empowers patients, making them responsible for their own health outcomes. However, it also shifts the dynamic towards a consumerist approach. The patient needs a service. In a preventative market the patient becomes consumer. The need for appointments that are not 'cure driven' means that we have to attract patients to use our service and we are in a 'buyers' market.'1 Even the term 'healthcare provider' is part of this shift. While empowering for patients they create a different attitude to our services.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here