Calvin Klein Jeans plays with light

O: What is the collaborative process with Calvin Klein Jeans and how has that evolved since the launch of Color Shift? 

GB: Marchon and Calvin Klein share over 30 years of successful partnership in eyewear. Probably the longest licensing agreement ever standing in the category. Over the decades, we developed a very strong collaborative process, which involves both creative teams from initial concept to final delivery. The Color Shift collection, with its unique features, is the perfect result of such collaborative effort, where an innovative eyewear technology is made to reflect Calvin Klein Jeans’ brand identity, referencing the brand’s iconic design and vision.