Campaign: Spread the love

The Love Your Lenses campaign was originally launched last year by the BCLA as a way to support practices in spreading the message about the benefits of contact lens wear. Those registering to take part received both a printed and online resource pack, which included t-shirts, pens, stickers, posters and digital assets - the latter to help you spread the word via websites and social media.

The BCLA relaunched Love Your Lenses in 2021, with more than 220 practices taking part. A key message then, as we moved out of lockdown, was to highlight how mask-wearing offered an opportunity for people to consider the switch from spectacles to contact lenses, and to ‘stop the steam’. This year’s campaign has built on the momentum and has proved a useful way for those involved to promote both contact lens wear and the services offered by those eye care practices taking part.