Case study: Children in practice

Looking over the frames pictured on the preceding four pages, it is clear there is a sales incentive for optical practices to accommodate children within their products and services. However, it is not necessarily the most straightforward thing to do.

‘Most opticians start to see children in practice from the age of six either after school or at the weekends,’ says Simon Small, practice director at Boots Opticians Balham. ‘In smaller practices this can be quite a traumatic time for staff and other patients as one child having their eye test will often bring siblings along too. Practices become playgrounds and other patients are often ousted or deterred by the disruption.’