Changing the trajectory

Mark Halling explains to Andrew McClean how CooperVision’s Brilliant Futures programme creates exciting prospects for young myopes

‘Myopia is an epidemic that carries increased risks of visual impairment later in life,’ Mark Halling, myopia programme manager at CooperVision, tells Optician when discussing the development of the contact lens company’s Brilliant Futures programme.

He quotes the late Brien Holden, ‘We don’t know everything about myopia, but we know too much to do nothing,’ and says that the programme is an opportunity to serve the future of young myopes.

Brilliant Futures is said to introduce a new standard of care by providing inclusive support to practices, children and parents for compliance, satisfaction, clinical outcomes and long-term loyalty.

‘Myopia management is so much more than just vision correction. It needs to be a programme throughout childhood. The Brilliant Futures programme brings together the product, the education and the tools that both eye care practitioners and parents need to be able to take action for myopia management,’ Halling explains.

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