Charity Campaign of the Year

Charities and other not-for-profit organisations whose activities are in vision and eye health-related areas are invited to enter this category.

Entries are invited from organisations that provide services either in the UK or overseas, so long as their organisation and fundraising activities have a connection to the UK market.

Submissions can be made either on behalf of the organisation as a whole, or based around individual projects or achievements. The panel of judges will be looking for entries that give an insight into the specific goals and achievements of the organisation.

Entries should explain how funds have been raised and provide evidence of novel and innovative methods used. Evidence should also be provided to demonstrate the effective use of resources once they have been raised and a systematic and efficient approach to helping those in need.