The winning contact lens was introduced in May 2012 at the BCLA Conference and Exhibition with live on-stand fitting of over 100 delegates. It was described by CooperVision as designed as a solution for presbyopic patients who want the convenience of a daily disposable and vision from any distance without compromise on comfort.
Unusually for a recent Contact Lens Product of the Year award winner, the material was not a silicone hydrogel, however that was not a major concern for the panel of judges. The entry highlighted that comfort was one consideration of the biocompatible material phosphorylcholine, which was designed to attract and maintain mositure, with research showing that the lenses could stay 96 per cent hydrated throughout the day, even after 12 hours of wear.
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