CLs: Flat pack formation

Neil Retallic discusses the eco-friendly packaging of Menicon's Miru daily disposable CLs

Consideration for the impact we have on our environment is an important on-trend global topic. Unsurprisingly, this is increasingly influencing consumer purchasing habits, with the Charted Institute of Marketing highlighting that some customers are making judgements based solely on packaging and sustainability aspects. Furthermore, they reported that eight in 10 consumers would like to see more done by companies to promote sustainable packaging and warned of potential reputational damage for those with less eco-friendly offerings. In addition, those who are more eco-conscious among us are willing to spend on average 20% more for products where there are benefits for the planet over the alternatives.1

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