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Communication via animation

Clinical Practice
Insight is a new 'computer generated' way of educating patients in practice. Professor David Thomson explains

The ability to communicate effectively with patients is a key skill for optometrists. The optometric examination is contingent on extracting accurate information and reliable subjective responses and patient satisfaction is in a large part determined by the rapport that is established between the patient and practitioner.

To some, communication comes easily. They have the natural ability to put patients at ease and automatically choose the words and the manner which are best suited to the situation and the patient. Others find it more difficult.

Taking symptoms and history, performing a subjective refraction, explaining the responses required during a visual field examination, reassuring patients as you conduct procedures such as tonometry etc, all require good communication skills. However, it is the final part of the consultation, sometimes referred to as 'disposal of the patient', that is perhaps the most demanding in terms of communication skills. Even explaining refractive errors can be a challenge when a patient has no knowledge of the eyes or optics. Breaking bad news such as the presence of a sight-threatening condition is particularly challenging.

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