Conference: In the lap of luxury

The five-star Ham Yard Hotel in Soho, London, provided an appropriate setting for an in-depth look at the role of luxury in optical practise at the Nikon Business Conference 2023. Outside of presentations by three expert speakers, there was ample opportunity for attendees to take in the opulent surroundings and consider the value of luxury service.

After a welcome and some scene setting from Amy Baig, head of education and professional services at Nikon Optical UK, the first speaker took to the stage. Dr Paul Russell is a consumer behavioural psychologist and co-founder of Luxury Academy, a business specialising in enhancing client experience in up-scale retail settings.