Contact lenses offering heaps of potential

Coopervision held a high profile event for UK practitioners to help ‘Unlock the Potential’ of their contact lens businesses. Joe Ayling reports

Coopervision briefed professionals on how to unlock the potential of the latest contact lens materials and technologies in London last month.

The salubrious Rosewood Hotel, in High Holborn, hosted the CET event, which included keynote presentations looking at latest patient insights.

To gather new patient perspectives, Coopervision presented interviews with 16 contact lens wearers on their experience both before and after being fitted.

They commented on social situations, bullying at school, lifestyle freedoms and how wearing spectacles is still preferable during job interviews, when a more ‘intelligent look’ is required.

Further research from 221 glasses wearers and 200 contact lens wearers illustrated the value of dispensing both types of product though.

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