Content is key for Expo East

For any professional working in any given industry, trade shows are an essential part of developing their workplace skillset and keeping pace with their sector. But many trade show organisers place too much emphasis on the exhibitor and not the delegate.

In this Optician writer’s opinion, there is a tendency for organisers in the optical trade show sector to put the onus on the exhibitor to create a show experience and get delegates through the door – something that cannot be levelled at Vision Expo East organisers Reed Exhibitions and the Vision Council of America.

Content for visitors remains the top priority for the event and this year’s edition proved that demonstrably. Yes, there were headline grabbing speakers such as award-winning rapper and actor Common, and a comprehensive education stream, but around the peripheries, the was engaging content for visitors at all positions in practice that represented genuine take-home content.