Throughout history, people have enhanced the appearance of their eyes. Evidence of the use of eye make-up dates back to Ancient Egypt as long ago as 4,000BC. Today, the global cosmetics industry is a multi-billion dollar business and new ways of enhancing the eyes, whether with make-up or surgery, are constantly emerging.
In our profession, we examine the eyes in minute detail. But do we ever stop to consider the eye as a focus for human expression, emotion and beauty? And do we appreciate that our patients might want to enhance the appearance of their eyes?
The eyes receive greater attention than any other feature of the face1,2 and provide important cues that influence attraction during social interactions. Dilated pupils indicate emotional arousal and are rated as more attractive.3 Direct gaze influences other people’s perceptions of attractiveness.4
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