Dispensing advice

Kevin Milsom took over the ABDO presidency in September this year. Shannon McKenzie hears what he thinks about the future of optics and the challenges ahead for dispensing opticians

With 28 years in optics, Kevin Milsom - the new president of the Association of British Dispensing Opticians - has first-hand experience of change within the profession.

When Milsom started out, advertising restrictions were still in place and the vast majority of spectacles were dispensed on an NHS scheme. Optics has clearly evolved since that time with retail strategies - including advertising - now playing a major role. Working through these changes means Milsom is undaunted by the challenges on the horizon.