brands and ideas that haven’t hit the mark
Success for disruptive brands or concepts is by no means a given and even the most well-thought out concepts or products sometimes fail to appreciate the nuances of optics.
Progress in technology tends to stem from componentry that allows devices to be smaller and more powerful than what came before. Patient care has been enhanced significantly in recent years thanks to giant leaps in clinical imaging, processing power and cheaper and more capable manufacturing technology.
In 2013, Google brought imaging and manufacturing technology together to create Glass, augmented reality eyewear that many consumer electronics commentators proclaimed to be the future of eyewear.
Google Glass failed for a variety of reasons
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