Features

Don’t be afraid of the GDPR

Business
Optix MD Trevor Rowley considers the major questions posed by the upcoming GDPR deadline on May 25

The first thing I must stress is that this information is offered as my personal opinion and I am not a lawyer. I have set out the processes we have implemented which are based on the legal advice I have received. It is important that you to familiarise yourself with the new rules and seek any legal advice you feel to be appropriate.

The major questions introduced by GDPR around your patient contacts are:

It is worth considering that the restrictions on our interactions within optics are different from many industries as we have legitimate interest in ongoing communications to ensure clinical care, and that any marketing we undertake will always be for associated products and services.

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