Practitioners understand the financial benefits direct debit-based contact care plans can bring to their practices and yet only a little over one half of practices actually offer such plans on eye exams and aftercare
CooperVision commissioned Optician to survey its readers on the issues surrounding direct debit (DD)and care plans to establish attitudes and behaviours among optical professionals. The results show a big variance in the number of patients taking up DD in practice and a similarly big difference in the activity levels of practices to encourage patients to take them up. The research also shows a direct link between activity and success in this area and wide differences in the way practices promote DD and contact lens care plans.
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