This week 40 years ago a few articles appeared in The Optician of February 28 1975 which easily could be relevant today. Nu Syte Laboratories targeted the ‘hard core’ of people who had hitherto been reticent in accepting soft contact lenses, convincing them that Weicon, a ‘Hema-based polymer lens with 40% hydration’ was the way forward and comforting skeptics with the fact it was made under ‘stringently sterile conditions’. Just in case they were under any illusion.
Elsewhere, an interview with famed journalist and agony aunt, Marjorie Proops heralded her an ‘image-changer’ as she claimed glasses were her biggest extravagance - ‘I spend more on glasses than I do on shoes’ - and while attending art college painted her white translucent frames with lurid nail varnish that matched her outfits.
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