Practitioner education and getting close to the market are top of the list of priorities for Roger Lopez the recently appointed managing director of CIBA Vision UK & Ireland.
The self-effacing Spaniard takes up the hot seat in the UK just as the economy tightens, but, as he explains, his experience of the Iberian market leads him to believe that this particular cloud may have a silver lining.
'With the economy as it is, what I have seen is many Spanish optometrists becoming very pro-active about contact lenses because they need to get extra revenues. So this situation is actually helping the contact lens market.' In Spain the market is close to double digit growth, he points out. 'The frames and lenses business is struggling but contact lenses are going very well.'
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